When you first introduce yourself to a sales suspect, you focus on yourself and the organization you represent. That’s a necessary first step. But suspects don’t really care about you. They care about what you can do for them. Build Benefits Your Buyers Buy teaches you how to identify your true benefits in the eyes of your prospect, and set yourself up for success in every step of the sales process.

Duration: Approximately 20 min

Objectives
After you complete this course, you will be able to:
• Avoid the biggest mistake salespeople make when pitching their product
• Differentiate between features, advantages, and benefits
• Refine your personalized Benefits Play to intensify prospect interest
• Deliver your Benefits Play with confidence
• Explain the importance of focusing on benefits